The penny drop moment.
You know your business is losing money somewhere. You can feel the friction. The workarounds. The systems that don't talk to each other.
I help print, embroidery, workwear, and promotional merchandise businesses decode exactly what's happening in their operation — and build a clear plan to fix it. Plain English. No jargon. No vendor agenda.
on site
I work with
“If I spent a day in your business looking at your systems, your processes, and your technology — how confident are you that I wouldn't find anything costing you money you don't know about?”
That question is worth sitting with. Most owners can't answer it honestly.
What disconnected systems actually cost you
These are the numbers I see in businesses like yours, every week. Not hypothetical. Not worst-case. Just the quiet cost of systems that don't talk to each other.
Lost to manual re-keying between disconnected systems
Of inbound stock at risk from disconnected inventory
Spent on manual invoicing and reconciliation
Of orders affected by picking and despatch errors
Based on operational audits across print, embroidery, workwear, and promotional merchandise businesses.
Someone from the industry.
Not parachuting in.
I've spent 25 years working inside the businesses I now advise — print, embroidery, workwear, promotional merchandise, and branded apparel. I've been through what you're going through. I know where the money disappears and why the systems don't connect.
Most technology advice fails businesses like yours because it comes from people who've never processed a decorated order in their life. I built Decoded Ops because product-based businesses with a decoration service deserve someone who genuinely understands their operation from the inside.
Start with a free 60-min callThe Translation Gift
I take what you’re trying to convey — often half-formed, vague, hard to articulate — and reflect it back as a solution or a clear path forward. Business owners feel understood in a way they often haven’t been before.
Out-of-the-Box Problem Solving
When a system can’t do something, I don’t accept the limitation. I find a different way — connecting things not designed to connect, reframing the problem so the existing tool handles it differently.
The Facilitation Gift
In a mixed group — directors, warehouse staff, office teams — I ask the question that makes everyone stop. People adopt the result because they built it. That’s how change actually sticks.
Each standalone. Each a natural next step.
The audit is the door, not the business. Every service works on its own — and connects to the next when the time is right.
One day on site. Six areas. A written report that tells you exactly what’s happening, what it’s costing you, and what to do about it.
Learn moreIndependent vendor brief, procurement, and project oversight. One point of contact. The vendor delivers what your business actually needs.
Learn moreMulti-workstream programmes — ERP, eCommerce, process redesign. Process-led and people-first. Discovery required before scoping.
Learn moreMonthly strategic and operational leadership. Roadmap ownership. Vendor management. A direct line to Craig.
Learn moreIf the report doesn't identify at least three times the fee in recoverable cost or lost revenue — the fee is refunded in full. No conditions. No questions.
What the right technology does
Published ERP implementation benchmarks, 2024.
Ready to find out what's really going on?
The discovery call is free, takes 60 minutes, and comes with no obligation. Just an honest conversation about your operation.